
SINGLES’ DAY: CHINESE YOUTH AND THE LARGEST SHOPPING HOLIDAY IN THE WORLD
In traditional Chinese culture, family units are highly valued. Although resulting in positive phenomena such as strong family bonds across generations, family units can also lead to stress among those of “marriageable age.” Combined with the modern demands of education, employment, and a gradual change in attitude, more Chinese youth choose to delay marriage or remain single. And thus, with the rise of a massive group of well-educated and self-sufficient Chinese youth, the world’s biggest retail holiday was born: Singles’ Day.








