Our Logo

Our logo is the most visible sign of who we are, on our programs, our publications, and our partners' materials. This page explains what it means and how to use it well. The standard files are free to download below.

What the Logo Means

The mark is built from four pieces that meet at a single point. Each part carries a piece of our story.

• Four pieces. The pillars of a TBC experience: education, exploration, immersion, and community.
• The center. Where the four meet is our fifth pillar, Jesuit values and education, with its care for the whole person (cura personalis).
• Inward and outward. The shapes turn in, bringing people and cultures together, and open out, as our community keeps growing.
• Symmetry. Each side mirrors the other, a picture of the mutual understanding we work for between China and the world.

Approved Versions

The logo comes in two layouts, horizontal and centered. Both carry our English and Chinese names and may be used interchangeably: choose the one that fits the space. The names are part of the artwork, so always use the files rather than retyping them.

Horizontal, full colorOur first choice on white or light backgrounds

Centered, full colorFor square or tall spaces

Horizontal, reversedRed mark with white text, on dark backgrounds

Centered, reversedRed mark with white text, on dark backgrounds

One color, blackWhen color printing is not available

One color, whiteOn colored or photographic backgrounds

Mark onlyRarely, and only where the full logo cannot fit or already appears nearby

Space and Size

XX

Give it room

Keep clear space on every side at least as wide as one of the four pieces of the mark (X). No text, images, or edges inside that space.

Keep it readable

The Chinese name is the smallest part of the logo, so it sets the limit. Use the horizontal logo at least 1.5 inches (150 pixels) wide, and the centered logo at least 1 inch (100 pixels) wide.

Color

The mark is always TBC Red. It is never orange, and its color never changes. When red is not possible, use the one-color black or white version instead.

Please Avoid

Small changes add up and make the logo harder to recognize. Please do not:

Change the colorThe mark is always TBC Red, never orange or any other color.

Stretch or squeeze itAlways resize from a corner so the proportions stay the same.

Use white text on a light backgroundThe name disappears. Use the full color version instead.

Place it on a busy photoChoose a calm area of the image, or use the white version.

Rotate it or add effectsNo tilting, shadows, outlines, or glows.

The Beijing Center

Retype or rearrange the namesUse the files as supplied, with English and Chinese together.

Programs and offices use the TBC logo itself rather than creating logos of their own.

With Partners and Sponsors

in partnership with

Partner logo,
no larger than TBC's

The TBC family. ChinaContact®, TBC's flagship short-term program, has its own logo. Please use each logo for its own program and do not combine them.

Download the Logo

These files are free for partners, press, and the TBC community to use in line with this page. Use PNG for screens and documents; use EPS (vector, in a ZIP) for professional printing.

Preview	Version	Files
	Horizontal, full color	PNGEPS
	Centered, full color	PNGEPS
	Horizontal, reversed	PNG
	Centered, reversed	PNGEPS
	One color, black	PNG
	One color, white	PNG
	Mark only	PNG

Download All (ZIP)

Questions or Other Uses

For another format, a use not covered here, or a quick check before you print, please write to communications@thebeijingcenter.org.