ENTR 201Spring 2019, Winter Quarter 2019

Innovation and Entrepreneurship

The course covers the key phases of doing a startup: evaluating the idea, selecting co- founders, creating a pitch deck, pitching the company to investors, developing the minimum viable product (MVP), the business model and funding
James LaLonde 郎龙杰
Course Introduction
James LaLonde 郎龙杰
James LaLonde 郎龙杰BA, University of Texas at Austin

James started his career as an early employee of Microsoft Japan and led the subsidiary’s rise to the first billion-dollar revenue subsidiary of a software company in history. After his nearly 15 year corporate career which culminated in a role as CEO of a NASDAQ listed software company, James decided to become an entrepreneur and started RTM Asia. Currently based in Beijing, James has co-founded 3 companies in China in the last 5 years.

Interests
  • Reading
  • Photography
  • Travel
  • Mentoring
  • Being a husband & father

Innovation and Entrepreneurship

This course is accredited through Loyola University Chicago
Download Syllabus

Course Description

The course covers the key phases of doing a startup: evaluating the idea, selecting co-founders, creating a pitch deck, pitching the company to investors, developing the minimum viable product (MVP), the business model and funding. Students will practice dealing with early-stage issues that cause the failure of most startups including deciding roles, alignment, splitting equity and company valuation. Finally, a number of international and Chinese startup case studies will be reviewed and analyzed.

 

Courses Outcomes

After completing this course, students will be able to:
1. Demonstrate an understanding of the basic concepts of entrepreneurship and doing a startup
2. Demonstrate an understanding of how to take an idea, validate it, refine it and put a plan together for execution
3. Demonstrate an understanding of why startups succeed or fail and be able to evaluate critical success factors for a startup